01 639 2920 info@prcrecruitment.ie

Head of Marketing

Head of Marketing

Our client a rapidly expanding organisation is seeking a Head of Marketing to lead their Marketing function. The company is SAAS software company based in Cork.

 The successful candidate will lead the marketing function to support the company’s corporate objectives and growth strategy. Devise and implement strategies to successfully communicate our value proposition to key decision makers and influencers. Work on initiatives to strengthen existing client relations to leverage more sales opportunities. Drive client retention, loyalty & advocacy.

Key Responsibilities:

  • Partner with sales to grow existing client relationships to increase wallet share and evangelism through account-based marketing.
  • Deliver the funnel of high-quality marketing qualified leads to the lead generation and sales teams across all channels and work with sales to ensure the funnel is constantly optimised to ensure opportunities are converted.
  • Drive all marketing best in class demand-generation practices that drive revenue growth on a global scale.
  • Grow brand awareness and trust across all channels deepening relationships with both new and existing contacts.
  • Understand our current market penetration in key sectors and to size future growth. To support business planning for new verticals.
  • Lead and support the development and ongoing tracking of marketing KPIs to illustrate marketing’s return on investment, and specifically its impact on new business development and growth of existing client wallet share.
  • Develop a comprehensive content marketing strategy to communicate our value proposition and drive profitable action by creating and implementing a comprehensive editorial calendar covering news, webinars, white papers, eBooks, case studies, website content, newsletter, infographics and videos, and the promotion of these via digital marketing.
  • Develop and support a thought leadership program to drive brand differentiation and support sales objectives in key sectors including the management of a speaking calendar and analyst programme, and the company blog, as well as supporting the development of internal subject matter experts (SMEs).
  • Support corporate objectives within key industry sectors through initiatives such as sector specific trade shows and conferences, as well as the development of case studies and entering awards to further enhance our credentials.
  • Motivate and lead the marketing team and operations focussing on success and business objectives.
  • Influence the business from a marketing perspective to do the right thing to grow our market share.
  • Act as the senior demand generation expert at the company creating best practice processes and innovating to take the company to new heights.
  • Manage internal communications across a disparate workforce.

Prior Experience and Qualifications

  • Educated to degree level, in a marketing or business field.
  • 10+ years of well-rounded B2B marketing & communication experience.
  • Strong emphasis on new customer acquisition, measurement and analytics.
  • Clear communicator with ability to drive strategy and link success back to tangible KPI metrics
  • Experience working with CRM and marketing automation systems like HubSpot, as well as Google Analytics and WordPress.
  • Proven track record of driving the overall success of a marketing organisation using Sector based and Account Based models
  • Ability to build strong relationships at all levels of the company and the ability to build strategic partnerships and work closely with sales.
  • Track record of supporting Sales Organisations in the “Challenge Sale”.
  • Ability to take a complex proposition and simplify.
  • Appreciate and support the need for supporting collateral (from elevator pitch through ROI and proposal).

Our Reference MI57

Partnering with PRC we will provide you with unrivalled support to help you make the right decision in making your next career move. As standard we review your CV and offer you advice on how to make you attractive to employers. We will provide you with the necessary interview preparation giving you a unique insight into how to prepare for your interview. Our consultants will guide you and manage the recruitment process allowing you to focus on securing the position. We do not want to waste your time so our honest and frank approach has gained us the reputation of been reliable and trustworthy recruitment company. Candidates with the required skills and necessary experienced in required for this job vacancy will be contacted. If you are job seeking and you want us to register your CV please send your CV.

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